::Woman sells forehead for ad space::
Woman sells forehead for ad space
From correspondents in Los Angeles
01-07-2005
A US mother had the name of a casino permanently tattooed on her
forehead after auctioning off advertising space on her head to pay for
her son's school fees, she said.
Karolyne Smith, 30, turned her head into a permanent billboard
after a large online casino offered her $US10,000 ($13,120) to
indelibly emblazon its name on her face.
"I really want to do this," said Smith. "To everyone else, it seems
like a stupid thing to do. To me, $US10,000 is like $US1 million.
"I only live once, and I'm doing it for my son. It's a small
sacrifice to build a better future for my son," she said in a statement
issued by the casino company GoldenPalace.com.
Ms Smith, who said she would put the money towards sending her son
Brady to a private school, said she did not take the decision lightly,
discussing it for more than three weeks with her boyfriend Jeremy
Williams.
The gaming company, which has a history of outrageous advertising
stunts, won the full frontal ad in an auction on eBay that drew 27,000
hits and 1000 watchers, it said.
"I think this kind of advertising will become increasingly popular
as time goes on," GoldenPalace.com chief executive Richard Rowe said.
"Conventional forms of marketing just don't cut it anymore. To get
people's attention, you have to stand out from the crowd," he said.
In addition to meeting Ms Smith's $US10,000 asking price at
auction, the gaming firm said it had also given her another $US5000 for
her trouble.




